Privacy Policy

Effective as of November 27, 2025

Hello! Welcome to Blur's Privacy Policy.

We know that reading a privacy policy might not match everyone's idea of fun, but please hear us out. We work really hard to make this policy as clear and engaging as possible because we really want you to read it! Think of us as your digital support; we're here to guide you through the details about what data we collect and why and how we use it. So get comfortable, grab your favorite beverage, and let's make sense of privacy—together.

1. Who We Are

If you reside in the European Economic Area ("EEA"), the United Kingdom or Switzerland, the company responsible for your data (the "data controller") is:

Blur, Inc.
8750 North Central Expressway
Suite 1400
Dallas, TX 75231
United States

2. Scope of This Privacy Policy

This Privacy Policy applies to websites, apps, events, and other services we operate under the Blur brand. Whether you're looking for your soulmate, attending one of our events, or using any of our amazing services, this Policy gives you everything you need.

3. Data We Collect

It's a pretty obvious fact that we can't help you create meaningful relationships without you providing some information about yourself, like some basic profile details and the type of people you'd like to meet. Using our service also generates some information, for example, when you've logged in and how you've used the service. We may also collect data from third parties, for example, when you access the service through an account you have on another platform (e.g., Facebook, Google, or Apple) or when you upload information from your account on another platform to complete your profile.

4. Why and How We Use Your Data

The main reason we process your data is to provide you with our service and improve it over time. This includes intending to connect you with members who might make your heart skip a beat, personalize your experience, and simply help you get the most out of our service. We also process your data to keep our service, you, and others safe and protected.

5. How We Share Data

Since our goal is to help you make meaningful connections, some of your information is obviously visible to other members of the service. We also share data with service providers and partners who help us operate the service, with other Match Group companies for the reasons set forth below, and, in some cases, for legal and related reasons.

6. Your Rights

We want you to have control over your data, so we want to remind you below of the rights, options, and tools available to you. Depending on where you live, these rights may not apply to you or may be called something different. If you have questions about your rights and how to exercise them, contact us here.

7. How Long We Retain Your Data

We want the connections made through our service to last forever, but we only retain your personal data for as long as necessary for legitimate business purposes (as set forth in Section 4) and as permitted by applicable law.

8. Children's Privacy

Our service is for people who are 18 years of age or older. We do not allow people under the age of 18 on our platform. If you suspect that a member is under 18, please use the reporting mechanism available on the service.

9. Changes to This Privacy Policy

This policy will change over time. We're always looking for new and innovative ways to help you make new connections, and we strive to make sure the explanations of our data practices are up to date. We'll inform you before any material changes take effect so you have time to review the changes.

10. How to Contact Us

If you have questions about this Privacy Policy or wish to file a complaint, several options are available:

Online: Contact us through our support portal
Email: hello@blur.co
Mail: Blur, Inc.
8750 North Central Expressway
Suite 1400
Dallas, TX 75231
United States